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Media Intelligence : 2009 - 2010
MEDIA t r e n d s + s t r a t e g y – I N S I G H T – FEATURES ◗ Technological change levels the playing eld ◗ Media 2009 – industry leaders comment on “The State of Play” INTERVIEWS John Sintras CEO, Starcom Megan Clarken MD, Nielsen Online Stuart Mitchell CEO, Mitchell Communication Group Anne Parsons CEO, MediaCom Brian Craighead MD, Prime Digital Media Prema Perera CEO, Universal Magazines Joe Pollard CEO, ninemsn Richard Freudenstein CEO, News Digital Media David Gardiner CEO, nextmedia Rob Edwards CEO, ADMA Brendan Hopkins CEO, APN News & Media Joan Warner CEO, Commercial Radio Australia …and over 30 more senior media executives CROSS MEDIA PACKAGES CHASE ADVERTISING DOLLARS Pick the mix with media choice packages across various media disciplines. FREE TV HARNESSES ENGAGEMENT & INTERACTION Government legislation set to lift the value and potential of the medium. SOCIAL MEDIA OFFERS COMMERCIAL OPPORTUNITY How to monetise is the question. OUT OF HOME LIFTS THE BAR New measurement aims to boost adspend. – Supported by – www.tmpc.com.au Specialist B2B publishers DIGITAL REVOLUTION REMOVES THE BARRIERS The direction of major media platforms in 2009 and beyond. 2009/10 INTELLIGENCE FINANCIAL YEAR EDITION $14.95 D&D Mailing Services mediabi net MEDIA DigiOpeningPg_MT+S_FYE_09/10.ind3 3 The networking, search and information site for the advertising, media and marketing industries Z .com.au 8/7/09 4:30:23 PM Mahlab
MT Resource 2010