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Media Intelligence : 2009 - 2010
For information on your sector go to www.mediabiznet.com.au performed extremely well. Overall though, at the time of writing it looked like being narrowly Seven’s year again, just ahead of Nine, with Ten reaching a smaller, but younger share of the audience. The digital switch-on is also a major theme for radio, where the analogue switch-off debate has barely yet begun. The launch of DAB+, years after DAB arrived in other parts of the world, and indeed years after it was fi rst mooted for Australia, follows a remarkably similar pattern to TV. Station owners face a useit-or-lose-it choice but on the whole see it as an audience fragmenter, and added expense rather than an opportunity. However, a couple of networks have seized the creative opportunity with Austereo fi rst to jump – launching Radar radio, a champion of unsigned local acts and Pink Radio to coincide with the US artist Pink’s Australian Tour. Nova was second mover with dance station Novanation and chillout brand Koffee. Transmissions fi nally began quietly in May, with a formal switch-on due later in the year. Meanwhile back in analogue, the downturn was biting in the radio market, with Sydney doing it particularly tough. John Singleton and Alan Jones’ station 2GB continued to dominate the ratings in Sydney’s radio market, while in Melbourne Austereo’s Fox FM showed signs of coming good. And the Australian Commercial Radio Awards – to be presented in Sydney on October 10 – saw around 1000 entries, close to a record number. Australia’s newspapers – dominated by News Ltd and Fairfax – have been having a dreadful time commercially. The pain has only been slightly eased by the fact that things have been marginally less grim for Australian newspapers than for those in the rest of the world. For News Ltd – part of Rupert Murdoch’s News Corp – being part of a global company has meant that although there have been cuts, they have not been as deep. The core print products – The Australian, the Telegraph in Sydney and the Herald Sun in Melbourne have seen continuing investment in circulation and marketing. But at Fairfax, with a sinking share price and badly stuttering classifi eds, matters have been much worse. The Age in Melbourne and the Sydney Morning Herald saw major staff cuts, while the Australian Financial Review’s circulation dropped signifi cantly. Most Sunday Newspapers have been seeing particular circulation decline. Throughout the process, The Newspaper Works, the cheerleading body for newspapers in Australia – has continued to point out the circulation declines have not been as bad as in the rest of the world. Meanwhile, in West Australia, Kerry Stokes was able to take effective control of West Australian Newspapers. What followed was a series of gloomy market updates as revenue fell. However, the new management appears to be on the verge of getting circulation falls under control. Editorially there’s been no doubting the big newspaper story so far of 2009 – it was the Sunday Telegraph’s embarrassing blunder of publishing nude photos it believed to be of a young Pauline Hanson. But it quickly emerged that they were not of the politician, and the paper’s editor was forced to apologise. IF ONLINE CLICK ON PAGE NUMBER TO ACCESS INTERVIEWS* DIGITAL (con’t) p 23-31 Richard Freudenstein CEO, News Digital Media Claudia Sagripanti Director, Mobile Communications Group M Tony Thomas MD, The Population Pippa Leary MD Media, Fairfax Digital Damon Scarr National Media Sales Director, Yahoo!7 Geoff rey Handley MD, The Hyperfactory RADIO Graham Mott Group General Manager, Fairfax Radio Network Rob Gamble Chief Executive – Radio and Digital Media, Prime Media Joan Warner CEO, Commercial Radio Australia Bob Longwell Chief Executive Offi cer, ARN Jeremy Macvean Head of Digital Strategy, Austereo NEWSPAPERS p 57-60 Joe Talcott Group Marketing Director, News Ltd Tony Hale CEO, The Newspaper Works Brendan Hopkins CEO APN News and Media Chris Wharton CEO, West Australian Newspapers (WAN) Philip McLean Group Executive Editor, Fairfax Media * This publication can be read online by going to www.mediabiznet.com.au and clicking on cover. MEDIA Trends + Strategy 8 p6-7 9-10_feature.indd p6-7,9-10_feature.indd, 7 3/7/09 11:44:16 AM 3/7/09 11:44:16 AM p 61-64 Mark Noakes Sales Director, Macquarie Network
MT Resource 2010