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Media Intelligence : 2009 - 2010
NAVIGATE THE GREAT OUTDOORS COMPASS At APN Outdoor, we recognise that planning outdoor campaigns can be time consuming and are constantly thinking of new ways to make planning and buying outdoor easier. An example of this is COMPASS, the world’s first out-of-home cross format planning tool. Developed in conjunction with Point Logic, a world leader in business intelligence systems, COMPASS will assist media agencies and clients to select the optimum out-of-home combination. So, when you’re deciding which formats to recommend and how much budget to allocate towards each, you can choose your direction with confidence. With COMPASS, you’ll never get lost in the great outdoors. Think Outside... APN040_T&S.indd 1 16/6/09 9:55:59 AM
MT Resource 2010