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Media Intelligence : MT Resource 2010
features Creating the future of Media Research and statistics for adspend and readership Confidence and accountability and the audit process publisher/ editorial director John Blondin feature writer Paula Towers contributing writers Ross Dawson Samantha Marks Ellise Blondin Simon Sharwood graphic design Daniel Fung national account manager Nazia Khan photography Jean-Louis Gravelét digital production manager Ellise Blondin directory data management Andrea Sarkozy designed by MBN Digital Design 02 9327 3876 printed by GEON 02 8333 6555 distributed by D&D Mailing Services 02 9725 2114 (Syd) 03 9790 5844 (Mel) HEAD OFFICE Suite 309 Edgecliff Centre 203-233 New South Head Rd, Edgecliff, NSW 2027 Australia p: +61 2 9327 3876 f: +61 2 9327 3864 e: email@example.com www.mediatitles. com.au published by Media Titles Pty Ltd © ALL RIGHTS RESERVED. No part of this publication may be reproduced, stored in a retrieval system or transmitted in any form by means electronic, mechanical, photocopying, recording or otherwise, without prior permission in writing to the copyholder. Print Post Approved PP: 255003/07552 This 2010 edition of Media Titles – Advertising and Marketing Resource Guide has been produced during a period considered by most media pundits to be one of the worst performing years on record. The GFC has forced many publishers within the sectors represented by this publication to rethink their business model. To some it was forced by a need to survive whilst others recognised the economic downturn as an opportunity to break the traditional mould and redefine their position in a media landscape that is becoming increasingly fragmented with many more compelling advertising options. The digital revolution raised its head prior to the downturn. The new age of media now combines the traditional strengths with technology constantly being enhanced. The ability to expand market share and find the formula to monetise social networking opportunities will open the door to expansion and bottom line results. For some it’s premature however for others, especially in the consumer space, it’s a necessity to develop their position- ing and react quickly to the changing needs of the reader and provide advertisers with a measurable ROI. This edition is published in print and electronically as a digital publication. Additional benefits are provided for our online readers. Media Titles is also supported by our sister site www.mediabiznet.com.au, a comprehensive networking directory with over 12,000 listings designed to assist all media professionals in their business endeavours. Please make use of this resource guide as well as our other print and online media guides which include the annual Media Trends+Strategy magazine due out in June 2010. Archived publications appear on this page with the full publication available electronically by clicking on the cover when online. Your constructive feedback is most welcome. May you all have a prosperous 2010. John Blondin Publisher/Editorial Director contents “AB A’s Web Audit Service sets a new benchmark for transparency.” “ Its really important for us as a brand to have a worthwhile presence online.” “Open Road ... has the lowest cost per thousand in its class. There isn’t a street in NSW or the ACT that doesn’t receive it.” “ The small luxury that a magazine is, has weathered the GFC fairly well.” GORDON TOWELL ABA Chief Executive Officer GEREURD ROBERTS Famous magazine Editor-in-Chief CHARLES BLACKBURN NRMA Head of Publishing SANDRA HOOK News Magazines CEO 21 Consumer mags justify confidence in ROI 31 GFC has resulted in B2B positive 41 Client publishing maintains upward growth curve 7 11 inside Z mediabi net Z mediabi net www.mediabiznet.com.au MediaBizNet is the networking, search and information directory for the advertising, marketing and media industry with over 12,000 listings. MediaBizNet speeds up information access through comprehensive directories of media providers and all media platforms. An automated media release facility has been designed for the use of all listed media entries (check your listing). If online click here to view 51 If online click here to view 2007edition 70 Publishing companies 81 B2B magazines 99 Custom magazines 104 Consumer magazines DIRECTORY LISTINGS ADAPT TO CHANGE If online click here to view If online click here to view Archived past issues of Media Trends+Strategy If online click here to view MEDIA trends+ strategy 2009/10INTELLIGENCE F I NA NC I ALYEARED I T I ON❚$14.95 FEATURES Technologicalchange levelstheplayingfield Media2009–industry leaderscommenton “TheStateofPlay” INTERVIEWS JohnSintras CEO , Starcom MeganClarken MD , N i e l senOn li ne Stuart Mitchell CEO , M i tche ll Commun i cat i onGroup Anne Parsons CEO , Med i aCom Brian Craighead MD , Pr i meD i g i ta l Med i a Prema Perera CEO , Un i versa l Magaz i nes JoePollard CEO , n i nemsn Richard Freudenstein CEO , NewsD i g i ta l Med i a David Gardiner CEO , nextmed i a RobEdwards CEO , ADMA BrendanHopkins CEO , APNNews&Med i a Joan Warner CEO , Commerc i a l Rad i oAustra li a ...and over30more senior mediaexecutives –INSIGHT– DIGITALREVOLUTION REMOVESTHEBARRIERS Thed i rect i onofma j ormed i ap l a t forms i n2009andbeyond . CROSSMEDIAPACKAGES CHASEADVERTISING DOLLARS P i ckthem i xw i thmed i acho i cepackagesacrossvar i ousmed i ad i sc i p li nes . FREE TVHARNESSES ENGAGEMENT &INTERACTION Government l eg i s l at i onsetto li fttheva l ueandpotent i a l ofthemed i um . SOCIALMEDIAOFFERS COMMERCIALOPPORTUNITY Howtomonet i se i sthequest i on . OUTOFHOMELIFTSTHEBAR Newmeasurementa i mstoboostadspend .2008edition2009edition p5 contents.indd 5 p5 contents.indd 5 17/2/10 3:38:43 PM 17/2/10 3:38:43 PM
2009 - 2010
MT Resource Guide 2011