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Media Intelligence : MT Resource 2010
MediaTitles 12 Other sectors 25% Confectionery 18% Breakfast Food 15% Dairy Products & Substitutes 12% Meals 6% Snackfood 6% Vegetable 4% Sauces/ Gravies 4% Ice Cream/ Frozen Confectionery 4% Biscuits 4% Soup 3% Share of Main Media Spend by Food Categories Corporate 5% Allergy & Immune Systems 6% Anti Smoking 6% Alimentary System 6% Skin 6% Analgesia 9% Other sectors 15% Vitamins & Minerals 31% Respiratory System 10% SUV-Retail 4% Light Trucks/ Vans/Buses- Brand 2% Other Sectors 9% Motor Vehicle Dealers 27% Passenger Vehicles- Brand 15% Manufacturer Vehicle Range-Retail 13% Manufacturer Dealer Groups 8% Passenger Vehicles-Retail 7% SUV-Brand 6% Corporate/ Sponsorship 5% Vehicle Services 4% Film Distributors 18% Cinema Advertising 8% Exhibitions/Centres 7% Sports Teams/Clubs/ Association 6% Electronic/ Computer Games 6% Video/DVD 5% Other sectors 34% Live Entertainment 17% Share of Media Spend by Entertainment & Leisure Categories Share of Media Spend by Pharmaceutical Categories Share of Media Spend by Motor Vehicle Sectors Muscoloskeletal System 6% Pre Mixed/ Cider 4% Spirit 18% Wine 32% Beer 46% Other Sectors 6% Travel Agents- Service/ Tour 38% Airlines 25% Tourist Authorities 13% Accommodation 11% Passenger Shipping Line/Cruise 7% Communications Package 6% Consumer Services 2% Business Services 2% Fixed Line Calling / Satellite Comm. 1% Mobile Communications 44% Internet 31% Corporate/ Sponsorship 8% Mobile Content/ Services 6% Share of Main Media Spend by Alcoholic Beverages Category Share of Media Spend by Travel & Accommodation Categories Share of Media Spend by Communications Categories Other 13% Household Furnishings & Homewares 29% Supermarkets/ Food/ Household Supplies 14% Takeaway/ Restaurant 10% Department Stores/ Shopping Centres 10% Clothing & Accessories Retail 9% House/ Hardware/ Garden 8% Entertainment & Leisure 7% Share of Main Media Spend by Retail Categories Source: Nielsen ExPEndiTuRE ESTiMATES: Nielsen AdEx figures are estimates of expenditure. The company continues to put great emphasis on approximating actual expenditure with feedback from the industry, however, the Australian main media scene is a dynamic one and estimating advertising expenditures continues to be a challenging task. As a result, changes are constantly being made to reflect industry feedback. Therefore, year on year comparisons are accurate at the time of producing this report but are subject to variances as updates occur to the database. 2008/09 Consumer media ad spending falls 6.2%1 in the wake of the global economic downturn p10-13 researchStats_conAdspend.11 11 8/12/09 2:09:42 PM
2009 - 2010
MT Resource Guide 2011