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Media Intelligence : MT Resource 2010
13 MediaTitles research statistics: readership Rank Advertiser Group/Advertiser Est Spend in $M Advertiser/Key Brands YOY %* 1 Wesfarmers Limited 220-225 Coles Supermarkets, Bunnings, Kmart, Target, Officeworks, Liquorland -2.1 2 Harvey Holdings Ltd 135-140 Harvey Norman, Domayne 4.6 3 Woolworths Limited 130-135 Woolworths Supermarkets, Woolworths Ltd, Dan Murphys, Dick Smith, Big W, BWS 8.7 4 Government Commonwealth 130-135 Health & Ageing, Defence, Medibank Private, MLA, AustralianTaxation Office -28.7 5 Telstra Corp Limited 125-130 Telstra, Trading Post, Universal Publishers -22.8 6 Nestle Australia/L’Oreal 105-110 L’Oreal, Nestle, Uncle Tobys, Jenny Craig, L’Oreal Luxury -10.6 7 Government Victoria 90-95 TAC, Sustainability & Environment, Transport, Workcover, Tourism, Dept of Justice, Human Services 11.4 8 Government NSW 80-85 NSW Lotteries Corporation, Cancer Institute, RTA , Tourism, Health, RailCorp -14.5 9 Toyota Motor Corporation 80-85 Toyota, Lexus 0.2 10 SingTel Group 80-85 Optus, Virgin Mobile, SingTel 4.1 11 Suncorp Group 70-75 AAMI, GIO, Suncorp, APIA , Shannons, InsureMyRide, Just Car, Bingle.com -17.5 12 Mitsubishi Motors Aust 65-70 Mitsubishi, Triple Diamond National Dealer Group -6.8 13 Government Queensland 60-65 Tourism, Health, Transport, Premier & Cabinet, Infrastructure & Planning, QLD Motorways -3.5 14 Reckitt Benckiser P/L 55-60 Nurofen, Pine O Cleen, Airwick, Finish, Napisan, Mortein, Dettol, Strepsils, Harpic, Easy-Off -7.0 15 Unilever Australia 55-60 Streets, Dove, Continental, Lipton, Rexona, Flora, Lynx, Omo, Vaseline, Sunsilk 4.5 16 Procter & Gamble Aust 55-60 Pantene, Gillette, Olay, Clairol, Head & Shoulders, Max Factor, Covergirl, Duracell, Vicks, Oral B -5.7 17 Village Roadshow Group 55-60 Roadshow Film Dist/Home Video, Village Cinemas, Today Austereo Network, Warner Village Theme Parks -23.5 18 QANTAS Airways Ltd 55-60 QANTAS, JetStar, Air Pacific, QANTASLink, Oneworld 3.0 19 Myer Ltd 50-55 Myer Stores, Myer One Rewards Program 1.6 20 McDonald’s Family Restaurants 50-55 McDonald’s – Adult, McDonald’s Family Restaurants, McCafe -3.4 21 News Corporation Limited 50-55 20th Century Fox Film Dist/Home Ent, News Digital Media, News Ltd, Herald & Weekly Times -1.4 22 David Jones Ltd 45-50 David Jones Stores, David Jones AmEx Card 16.0 23 General Motors Holden Auto 45-50 Holden, Hummer -28.9 24 ANZ Banking Group Ltd 45-50 ANZ Bank, Esanda Financial Corp, One Direct -22.2 25 Nissan Motor Co (Aust) 45-50 Nissan, Renault, Nissan Dealers 2.5 NIELSEN TOP MEDIA ADVERTISERS FOR JULY 2008 – JUNE 2009 Source: Nielsen *YOY % Trends exclude Online as Ad Spend data for Online commenced January 2008 About the NielseN top MediA Advertisers report FiscAl YeAr 08/09 The report covers main media advertising estimates for the period July 2008 to June 2009 with year on year comparisons* and summarises: • Top 25 Advertisers/Advertiser Groups (and key Advertisers/Brands). • Top Advertiser Categories and their allocation of spend estimates across main media. • Top Advertisers/Advertiser Groups by allocation of spend estimates across each of the 10 main media sectors. The main media sectors now included are: • Metropolitan and Regional Television • Metropolitan Radio • National, Metropolitan & Regional Newspapers • Consumer Magazines • Outdoor • Cinema • Direct Mail • Online (Display ad spend estimates from January 2008)* * Online display advertising spend estimates for the period January 2008 to July 2009 are included in the Top Media Advertisers Report. The Online data is included across all media commentary and data tables for the 18 months period to June 2009; however, for all YOY per cent perform- ance comparisons against 07/08 advertising activity, Online spends are excluded. ESTIMATED AD SPEND TRENDS FOR MAIN MEDIA IN FY 08/09 vs 07/08 Source: Nielsen – Top Media Advertisers Report Fiscal 08/09 p10-13 researchStats_conAdspend.12 12 8/12/09 2:09:47 PM
2009 - 2010
MT Resource Guide 2011