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Media Intelligence : MT Resource 2010
NRMA Aleadingvoice in the motoring and travel sector OPEN ROAD A powerful motoring and travel icon for nearly 90 years, Open Road keeps readers informed with expert motoring news and reviews, quality travel journalism and compelling people profiles. Generations of NSW and ACT motorists trust, and depend on, the award-winning^ unbiased and uncompromising reports that have made Open Road a sought after source of expert information and advice. Open Road is Australia’s largest circulating magazine with a guaranteed distribution of 1,557,902* and boasts one of the highest readerships in the country**. Advertisers can take advantage of this huge reach for the lowest CPM in its class, and receive unmatched coverage at a cost around half that of Open Road’s nearest competitor, we also offer insert advertisers a unique opportunity to target market segments. ^ Publishers Australia Bell Awards – Best Editorial Issues Campaign 2006 / Best New Journalist 2009 Best Designer - Custom Media 2009 * CAB Audit, 1 April – 30 September 2009. ** Roy Morgan Jul-Sep 2009 CONTACT: Katherine Komorowski E Katherine.Komorowski@mynrma.com.au P 02 8741 6692 AUSTRALIAN CLASSIC CAR Readers turn to Australian Classic Car for guidance on vehicle restoration and maintenance. Since being established in 1993 the magazine has worked closely with the classic car community, building its brand through a strong presence at industry events and newsagencies across Australia. Considered as the essential classic car enthusiasts guide, this publication is a respected reference source for all things connected within the classic car scene. Each issue features in-depth information on the history, design and personalities behind the breadth of makes and models as well as news, reviews and events to keep readers up-to-date. The magazine contains a vast array of both private and dealers cars for sale and carries the auction results to aid our readers in their purchases. A recent survey of Australian Classic Car readers revealed that the majority of readers read every issue or most issues and copies are normally read by two other people. The average age of Australian Classic Car’s readers is 41 years and is predominantly a male audience. ^Publishers Australia Bell Awards – Best Consumer Magazine Cover - Finalist 2009 – Best Customer Magazine Cover - Runner-up 2010 CONTACT: Grant Durbin E Grant.Durbin@mynrma.com .au P 02 8741 6679 AUSTRALIAN BUSINESS AUTO Australian Business Auto is a vital industry voice distributed to all NRMA BusinessWise, RACV Fleetcare and RACWA BusinessWise Members, as well as Virgin lounge patrons. Published bi-monthly, it is an essential read for anyone who procures or administers passenger cars and light commercial vehicles for business use. Australian Business Auto produces two special editions each year. The Annual Guide to Finance features profiles and finance quotes for over 100 popular business vehicles. The LCV Buyers Guide features finance quotes for all available utes, cab-chassis, microvans and vans. Of up to one million cars sold in Australia each year, 65 per cent are purchased by companies. Addressing this distinctly corporate readership, the new-look Australian Business Auto is an ideal vehicle through which to communicate a message to the key decision makers in a business. Those who oversee a company’s fleet usually control many other parts of a company and its budget. CONTACT: Kurt Byers E Kurt.Byers@mynrma.com.au P 02 8741 6693 WAY2GO Building on the phenomenal success of reader-generated content in online blogs and forums, Way2go launched as a new-concept travel magazine in 2009 and defied all odds in the midst of the GFC by becoming a runaway hit with readers. Way2go is written by travellers for travellers, and it is full inspiring, emotional, incredible and life-changing stories from ordinary people doing extraordinary things. Way2go is distributed nationally through subscriptions and newsagent, as well as QANTAS and Emirates lounges. CONTACT: Kurt Byers E Kurt.Byers@mynrma.com .au P 02 8741 6693 AUSTRALIAN CARAVAN+RV A force in the touring and RV market, Australian Caravan+RV was launched in 2007 and quickly became the fastest growing caravanning travel and lifestyle publication in the country. Australian Caravan+RV is the country’s ultimate all-Aussie road travel and RV lifestyle magazine. Aimed at the novice and expert alike, AC+RV features NRMA Motoring & Services’ road tests on the latest tow cars, caravans, camper trailers and motorhomes. Each issue is packed to bursting with tips and techniques, gadget reviews, and awe inspiring destinations. Australian Caravan+RV has won the rights to custom publish the official Show Guide for the NSW Caravan Camping RV & Holiday Supershow on behalf of the CCIA NSW three years running. Australian Caravan+RV is well respected and recognised within the industry and is the Official RV Magazine for Pat Callinan’s 4x4 Adventures airing on Network Ten, One HD and Southern Cross channel an expected 600,000 viewers per show. With so many viewers and loyal readers advertisers will reach more people than ever before. CONTACT: Isabella Severino E Isabella.Severino@mynrma.com.au P 02 8741 6843 STOP Upgrade your membershipandgeta free GPS.Detailsat mynrma.com.au/gpsoffer Conditions apply SSSSSSTT MEMBERMAGAZINE November/December2009 New-age cars SHOCK world’sbiggest motor show TRAVEL TALES thattakeyou there... BATTLE OF THE SMALL SEDANS Ultimate testfor four of the best My crazy family cruise DAD LEAVES WIFE AND DAUGHTER ON THE DOCK ON THE ROAD WITH NATALIE BASSINGTHWAIGHTE PRESS Why the Q has Sydney’s best view //Tahiti’s wonderfulclichés Kimberley reveals its wildside// Road trip through yowie country DA BASSINGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHWAIGHTE The height of We reveal the best sedan amid soaring small car sales MERCEDES-BENZ E-CLASS TOYOTA PRIUS SUZUKI ALTO FORD TERRITORY TX $11.00 inc GST Freetoall NRMA BusinessWise Members ISSUE20 OCT/NOV 09 THE RESIDUALS RIDDLE How to future-proof your fleet’s value FIRST DRIVES POPULARITY The height of We reveal the best sedan amid soaring small car sales W MERCEDES-BENZ E-CLASS FORD TERRITORY TX $11.00 inc GST Freetoall NRMA BusinessWise Members ISSUE20 OCT/NOV 09 THE RESIDUALS RIDDLE How to future-proof your fleet’s value FIRST DRIVES ggggggggggggg AUSTRALIAN O nly $7.95 OOOO ri g i n al st o ri e s e ac h a nde v e ry iss ue BARRA FISHING IN THETOP END! THE ALL-AUSSIE ROAD TRAVEL MAGAZINE WATCH FOR CROCS OUTBACK LUXURY ESCAPE SOAK UP THE SERENITY TO BEAUTIFUL MT MOFFAT, QLD HOW TO Set up your fishing tackle box on any budget PRINTEDINAUSTRALIA977183446200505ISSN1834-4623ISSUE013OCT/NOV2009$7.95INCGSTwww.caravanandrv.com.au $7.95 yy O ri g i n al st o ri e s e ac h a nde v e ry iss ue T H E A L L - AA UUUUUUUUUUUUUUUUUUUUUUUUUUUUUUU SSSSSSSSSSSSSSSSSSSS SSSSSSSSSSSSSSSSSS IIIIIIIIIIIIIIIIIIIIIII EEEEEEEEEEEEEEEEE R O A D T R A V E L M A G A Z I N E TTT PROJECT KOMBI Glenn gets the oldgirlupand running. Sort of! 12ISSN1329-46609330194002575 DECEMBER2009No.197$7.95INCGST WHA T CARS WI LL BE CO LL EC T AB L E20 Y EARS F ROM NOW? FUTURE CLASSICS DESOTO FIRESWEEP ESCAPE L I F E’S I LL SINAHI LL KI LL ERRRRRRRR DECE DE OM NO M ASTON MARTIN DBS Z MAZDA 929 JAGUAR E-TYP E DRAMA AT MOUNT PANORAMA 9771836506004ISSUE6NOVDEC09$5.9506 FAMILY HOLIDAY SPECIAL TRAVELWITH AHUMAN TOUCH BEST BEACHES ANTARCTICA MUM WITH MY 80-YEAR-OLD ECUADOR KIDS WITH BANGKOK FOR THREE GENERATIONS Your guide to our TR AV E L W ITH A H U MMMAAAANNNN TTOUU CCCCHHHH WIN! CA$H FOR TRAVEL TALES Open Road is the highest circulating magazine in Australia. At least one copy of the magazine goes to every street in NSW and the ACT p15-16 researchStats_royMorgan.i19 19 8/12/09 2:39:55 PM
2009 - 2010
MT Resource Guide 2011