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Media Intelligence : MT Resource 2010
The Publishers Australia Excellence Awards – Bell ’09 which acknowledges the talent, expertise and outstanding achievements over the past 12 months for publications across Australia, was held in Sydney in November 2009 in front of 500 industry professionals. COSMOS takes out Magazine of the Year at 2009 Excellence Awards Publishers Australia excellence awards EXCELLENCE AWARDS BELL’09 The Australian print and digital media publishing industry’s awards are now the only Association-backed awards event in Australia. Many Publishers Australia members have ABC and CAB audited titles, which further highlights the industry’s high regard for accountability, and reinforces the notion that these awards are true indicators of excellence. Hosted by ABC TV personality James O’Loghlin, the awards were staged on the foreshores of Sydney Harbour, at the new Doltone House. In addition to winners across 25 categories, the Board of Directors awarded life memberships to three long-time publishing innovators – Bruce Roff, John Blondin and Adrian Farrow. Blondin, CEO of Media Titles, was also the recipient of the inaugural Pinnacle Award for “recognition of excellence, integrity and innovation in promoting, marketing and raising the profile of the specialist media publishing sector”. As for COSMOS, the judges were impressed with how the title “displayed a commitment to publishing excellence and innovation ... was clever in re-mediating its content outside of the traditional magazine format, embraced innovative ways of marketing itself to its readers, including the use of relevant social media and cause marketing ... was able to demonstrate success on metrics including subscriptions, readership audit, and engage- ment... and was clearly connecting with its readership community.” COSMOS, a Luna Media publication, was represented by Kylie Ahern (Publisher), Alan Finkel (Executive Publisher), Wilson da Silva (Editor-in-Chief ), John Pickrell (Editor), and Jacqui Hayes (Assistant Editor). Luna Media also won the trophy count, picking up 5 Winner trophies and a Highly Commended certificate. Other major winners were The Intermedia Group’s Professional Beauty for B2B Magazine of the Year (for the second year in a row); NETT magazine from He Said She Said Communications taking out Best Custom Magazine; Best Digital Only Publication went to Sproog Media’s The Overclocker; and Brett Winterford of Haymarket Media’s iT News picked up the highly coveted Editor of the Year award. This year’s panel of judges was hand-picked in each category for their specialist expertise in addition to their capacity to evaluate submissions to the highest level of professionalism. The judges reported that the level of innovation and overall standard of entries had risen this year and Publishers Australia CEO Alan Sarkissian believes it points to smarter thinking in the face of challenging circumstances. “ There has been a noticeable increase across the 3 ‘Rs’ – being relevance, resonance and reader engagement,” said Sarkissian. “And the overall level of quality is not only inspiring, but continues to raise the benchmark for the entire industry.” COSMOS Editor-in-Chief Wilson da Silva and COSMOS Publisher Kylie Ahern after being presented with their Magazine of the Year Award with Publishers Australia Chairman Geoff Hird p57,59,61 bellAwards09.indd 57 p57,59,61 bellAwards09.indd 57 2/12/09 12:20:03 PM 2/12/09 12:20:03 PM
2009 - 2010
MT Resource Guide 2011