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Media Intelligence : MT Resource 2010
$9.95* INCGST) TRI NATIONS & BLEDISLOE CUP SPECIAL player feature E FOR DISLOE SIGN UP ONLINE FOR OUR WEEKLY NEWSLETTER FREE TRI NATIONS UP FOR GRABS from the archive The single best way to reach your target market isn't a single way The best way to target a market is by using a mix of engaging, targeted media -- including dedicated magazines and online media environments to supplement your usual mix. In fact, specific, not generalist media- communication plans, lead to a better ROI. Here are some important points: ■ On a weekly basis, your target audience spends more time relating to their interests, profession or business through specialist, targeted media. ■ Most are spending more time with specialist and B2B publications and websites when researching and purchasing new products and services. To learn more about how you can benefit from using a mix of targeted media, contact Publishers Australia on (02) 9958 2722 or www.publishersaustralia.com.au Our members specialise in engaging people through targeted magazine and online media environments. As a non-profit, member-based organisation with its head office in Sydney, we provide support to publishers and marketing professionals with useful tools and insights in the effective use of targeted publications in their marketing and advertising strategies and campaigns. Our membership consists of leading B2B, specialist consumer, custom and digital publishers.
2009 - 2010
MT Resource Guide 2011