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Media Intelligence : MT Resource 2010
D DVR Digital video recorder (DVR) or personal video recorder (PVR) is a device that records video in a digital format to a disk drive or other medium. The term includes stand-alone set-top boxes and software for personal computers which enables video capture and playback to and from disk. Database Marketing Customer information, stored in an electronic database, used for targeting marketing activities. Information can be what is collected from previous customer interactions and what is available from outside sources. Databases are now regulated, e .g . customer permissions are required. See also customer relationship management marketing (CRM). Demographics Is a term used in media to describe the composition of an audience in terms of characteristics such as age, sex, etc. Distress Space Distress space is offered at a reduced rate when a magazine or newspaper is either not full or when another advertiser cancels a booking at the scheduled time of printing. Distribution Platform A media term for the ways of disseminating information, content via different media: e.g. TV, web, telephony, interactive TV. Equivalent to channels for disseminating products. Domain Name The unique name of an internet site. E E-marketplace Internet-based enabled marketplace, where e-commerce takes place. Largely follows general market rules EGN Abbreviation for “Early General News”. End User Usually the same as the consumer. Should be distinguished from intermediary customers (channels) and, where significant, from the final purchaser (e.g . the final purchaser of baby clothes is not usually the end user). Exclusivity Is when an advertiser is given a guarantee that they will be the only advertiser in their product category appearing in a particular magazine, television program etc. Eye Tracking A research method that determines what part of an advertisement consumers look at, by tracking the pattern of their eye movements. F FPC Abbreviation for ‘Full Page Colour’ . FPM Abbreviation for ‘Full Page Mono’ . Fast Moving Consumer Goods (FMCG) Frequently purchased consumer products, usually known as packaged goods in the USA, e.g. food brands, beverages, toiletries and tobacco. Firewall Software that provides security for a computer or local network by preventing unauthorised access to or from a private network. Flash Web design software that creates animation and interactive elements that are quick to download. Frequency Number of times an average person or home is exposed to a media vehicle (or group of vehicles), within a given time period. (2) The position of a television or radio station’s broadcast signal within the electromagnetic spectrum. G GIF Abbreviation for “Graphic Interchange Format” . A common format for image files, especially suitable for images containing large areas of the same colour. GIF format files of simple images are often smaller than the same file would be if storing in JPEG format, but GIF format does not store photographic images as well as JPEG. Gatefold Extra pages in a magazine that fold out Gross Rating Points (GRP) The number of exposures of a broadcast ad multiplied by the size of each audience. A single GRP represents 1 percent of the total or target audience in a given region. The total weight of the campaign. H HDTV High Definition Television. A digital-format system with higher resolution or pictorial clarity, as more lines per picture frame are transmitted. HPC Abbreviation for ‘Half Page Colour’ . HTML Abbreviation for ‘HyperText Markup Language’. T he coding language used to create Hypertext documents for use on the World Wide Web. Heavy User Refers to that proportion of ‘all users’ of a specified product or brand who use more of the product or brand than other users. The term is usually used in triptile analysis where all users are ranked by weight of usage and the divided into three equal sized groups. Hiatus Generally refers to a period of non-activity between bursts or flights of advertising. Hyperlink A system that allows documents to be linked to one another over the internet. Hyperlinks are usually highlighted words which take the user to another site when clicked on. I IFC Abbreviation for ‘Inside Front Cover’. ISDN Abbreviation for ‘Integrated Services Digital Network’. Basically a way to move more data over existing regular phone lines. Used for sending print and radio ads from production departments/companies to the media. ISP Abbreviation for ‘Internet Service Provider’. IS P can provide connectivity to the Internet, host web pages for users, or be ‘carriage service providers’ who provide access to the internet. Integrated Marketing Communications (IMC) As communications media diversified each with its own specialists, consumers began to hear different messages from the same brands. IMC was created to manage communications more consistently from the consumer’s perspective, e.g. a single creative brief for all media. Internet Protocol A method for delivering information from one computer to another. Each computer has an IP address which is a string of four numbers separated by periods (such as 188.8.131.529) to uniquely identify it from all other machines on the internet. Interstitials Advertising information, usually a webpage, which is downloaded and displayed to users while they wait for other web based material to download. Issue Date The date printed on the cover of a magazine. This is also referred to as the ‘cover date’. See also ‘ On-sale date’ . J JPC Abbreviation for ‘Junior Page Colour’. JPEG Abbreviation for ‘Joint Photographic Experts Group’ . It is most commonly mentioned as a format for image files. JPEG format is preferred to the GIF format for photographic images as opposed to line art or simple logo art. K Keyword Marketing The purchase of keywords (or search terms) by advertisers in search listings. L List Server An automated mailing list distribution system. List servers maintain a list of email addresses to be used for mass emailing. Subscribing and unsubscribing to the list is accomplished by sending a properly formatted email message to the list server. Loading Extra cost ($ or %) that you pay for a premium position such as Outside Back Cover, Inside Front Cover etc. Local Area Network A computer network covering a small geographic area, like a home, office, or group of buildings e.g . a school. The defining characteristics of LANs, in contrast to Wide Area Networks (WANs), include their much higher data transfer rates, smaller geographic range, and lack of a need for leased telecommunication lines. M MPEG File format use to compress and transmit video clips online. Make Good Usually refers to a free commercial given by a television station in lieu of a commercial incorrectly telecast, or not telecast at all, due to the fault of the station. Microsite A sub-site reached via clicking on an ad. The users stays on the publishers website, but has access to more information from the advertiser. Mono Term for black and white printing. Abbreviation of the word ‘mo no chrome’. N Newspaper Format Refers to the size of the newspaper i.e . Tabloid (Daily Telegraph, Herald Sun) Broadsheet (Sydney Morning Herald, The Age). O OBC Abbreviation for ‘Outside Back Cover’. Off-Deck Mobile sites that can be accessed by anyone who has a web enabled mobile and a data plan regardless of who their carrier is. On Sale Date The date a publication actually goes on sale (hits the stands). On-Deck Mobile sites that are accessed via your own mobile carrier portal. Only customers of that specific carrier can access these mobile sites. Opt-In An individual has given a company permission to use their data for marketing purposes. Opt-Out An individual has stated that they don’t want a company to use his/ her data for marketing purposes. P PC Abbreviation for ‘Publisher’s Claim’. Used in lieu of audited circulation figures. PPC Pay Per Click. Allows advertisers to bid for placement in the search results on terms that are relevant to their business. Advertisers pay the amount of their bid only when a consumer clicks on their listing. Also called sponsored search. MediaTitles 132 Discover a simpler, faster way of searching with more information online at www.mediatitles.com GLOSSARY p126-129 MT_RG_gloss_AD_pepper.i127 127 p126-129 MT_RG_gloss_AD_pepper.i127 127 17/2/10 3:26:44 PM 17/2/10 3:26:44 PM
2009 - 2010
MT Resource Guide 2011