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Media Intelligence : July 2007
Q: What other form of brand marketing is so intimate people will take it to bed with them? A: Custom magazines. Take your customer relationships to the next level with Hardie Grant Magazines * Research by Association of Publishing Agencies 2006 Here are a few stats to prove the point: ■ Custom magazines add tangible value to the customer relationship and create positive brand perceptions 86% of customers who receive magazines believe those companies are looking after them ■ Custom magazines allow your brand to spend more time with your customers Produce a magazine that is well targeted, engaging and informative and customers will read it for an average of 25 minutes ■ Custom magazines directly influence customer behaviour After reading a retail magazine, 62% of customers were inspired to visit the retail store ■ Custom magazines encourage customer retention Custom magazine readers are 32% more loyal ■ Custom magazines also work as a customer acquisition tool 23% of customers discussed the magazine content with a friend or colleague Hardie Grant Magazines can help you simultaneously build your brand, generate loyalty and drive sales. Contact us to find out more: www.hardiegrant.com.au firstname.lastname@example.org tel: 03 8520 6444 or 02 9908 8222
2009 - 2010