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Media Intelligence : July 2007
MAGAZINES "The most efficient and cost- effective media to reach purchasing decision makers in business and industry are specialised business publications. That's where emotionally connected readers spend their time and devote their attention. B2B publications reach business and industrial decision-makers in the environment and at the times they are making purchasing decisions. They reach more of these decision-makers than any general business magazine ever can because each specialised business publication is targeted directly to a specific market." --- Cahners research study
2009 - 2010