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Media Intelligence : July 2007
MAGAZINES CONSUMER (incorporating custom publications) the quality group Consumer magazines provide a powerful and receptive environment for advertising. There is an abundance of information to give advertisers the ROI confidence necessary when making media decisions. Closely aligned, Custom Publishing is a significant growth niche offering a high level of engagement with readers. This affords entry into specific target markets for advertisers, and is easily integrated with new media.
2009 - 2010