by clicking the arrows at the side of the page, or by using the toolbar.
by clicking anywhere on the page.
by dragging the page around when zoomed in.
by clicking anywhere on the page when zoomed in.
web sites or send emails by clicking on hyperlinks.
Email this page to a friend
Search this issue
Index - jump to page or section
Archive - view past issues
Media Intelligence : MT Resource Guide 2011
Hearst Magazines President David Carey forecasts that over the next five years tablets could comprise 25% to 30% of magazines’ circulation and offer some new opportunities and options for advertisers. According to Forrester Research, about half of all tablet owners already read magazines and newspapers on their devices. For Keith Ahern the CEO of Mogeneration, one of the leaders in Australian magazine app development, Carey’s forecasts are in line with local growth expectations. “I think it is important to highlight that the very definition of a magazine is changing,” he says. “Magazines are becoming interactive experiences, so in five years magazines will be very different to what they are today but the fundamentals of easy- to-consume, high quality, engaging content will remain. So I have absolutely no doubt that tablet magazines will be a huge contributor to publishers’ circulation in the future,” he predicts. Locally, ACP was quick to embrace the shift to tablets as a distribution source launching the Gourmet Traveller app in June last year and in January unveiling Australia’s first digital newsstand, the magshop app, which offers digital versions of 16 ACP titles. Major magazine distributor Gordon & Gotch followed in April with a facility to market apps on behalf of clients. “As Australia’s biggest magazine publisher it is important to be on the front foot of tech development. The advent of the tablet market has been a real game changer given the utility of the device and the way it serves rich, dynamic content,” says Carl Hammerschmidt, Digital Director at ACP Magazines. He adds that the ACP philosophy is to provide readers with the choice of experience which includes basic digital reproduction on the tablet format and bespoke premium products that deliver “a platform specific experience, with rich media with exclusive content and a premium reading experience.” Like most publishers ACP are keeping their app download and sales numbers closely guarded but Hammerschmidt says MediaTitles Brands inspire and inform “Good magazines entertain, inspire and inform and do so in the most personal and engaging way... where technology doesn’t challenge – only enhances. This is good currency for advertisers.” – Nick Chan CEO, Pacific Magazines p6-9,11,13 mediaLandsca.indd 7 14/4/11 12:46:18 AM
MT Resource 2010
Media Trends+Strategy 2012