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Media Intelligence : MT Resource Guide 2011
sPeciFic category (a selection froM site, linkeD if online) ONLINE b2b magazINE rEsOurcE guIdE PubLication LanDing Page (a selection froM site, linkeD if online) Media Trends + Strategy type: B2B Magazines - Media, B2B Magazines - Advertising Phone: 02 9388 7558 Web: www.mediatitles.com.au Media Releases: *If you are a representative of this company, click the ‘Submit Media Release’ button below to submit a Media Release to the MediaBizNet News Bureau for approval. Info: The latest issue of Media Trends + Strategy magazine contains the latest research and statistics, key editorial and interviews,with incisive commentary from senior executives from all sectors of the media industry. The publication is in both print and digital formats. This spread is designed for the digital edition of this print publication supported by www.mediabiznet.com.au MEDIA n AdNews type: B2B - Media, B2B Magazines Phone: 02 9281 2333 Website: www.adnews.com.au n B&T type: B2B - Media, B2B Magazines Phone: 02 9281 2333 Website: www.adnews.com.au n Digital Media World type: B2B Magazines - Media, Consumer Phone: 02 9332 2822 Website: www.digitalmedia-world.com n Media Trends+Strategy type: B2B - Media, B2B Magazines Phone: 02 9388 7558 Website: www.mediatitles.com.au n Publishing Edge type: B2B Magazines - Media Phone: 02 9388 7558 Website: www.mediatitles.com.au news archive - a seLection From www.mediabiznet.com.au • global magazine and newspaper publisher, Hearst, launch e-reader to compete with kindle more... • glossy magazines look to tV for cross- promotional opportunities more... • Major distributor analyses magazine audit reports more... • acP’s new strategy aims to increase magazine distribution efficiency more... • Magnation uses twitter to engage users and magazines more... • Universal Magazines launch green living • Media buyers divided over appetite for consumer titles more... • Why australian niche Magazines appeal to australian audiences more... • Magazine and Print covers chasing the advertising Dollar more... • Magazine Digital initiatives Help Drive Website growth more... • $2 Million launch activity Planned for new consumer Magazine more... • Consumer Magazines, Influential and effective more... • iPad sets Up Print’s Paid content Push • MPa to re-emerge with acP Backing • Will apps Make Publishers Money? • gordon and gotch entry to Digital Distribution arena more... • specialist Publishers lead the Way in Digital new survey reveals more... • leveraging the Brand’s goodwill more... • Magazines best medium for roi more... • Pacific Magazines identify growth sector in female category and launch new women’s lifestyle magazine more... digital back issues 2007edition media trends+strategy 2009/10 intelligence financial year edition z $14.95 view online edition at www.mediabiznet.com.au features Technological change levels the playing field Media 2009 – industry leaders comment on “The State of Play” interviews John Sintras CEO, Starcom Megan Clarken MD, Nielsen Online Stuart Mitchell CEO, Mitchell Communication Group Anne Parsons CEO, MediaCom Brian Craighead MD, Prime Digital Media Prema Perera CEO, Universal Magazines Joe Pollard CEO, ninemsn Richard Freudenstein CEO, News Digital Media David Gardiner CEO, nextmedia Rob Edwards CEO, ADMA Brendan Hopkins CEO, APN News & Media Joan Warner CEO, Commercial Radio Australia ... and over 30 more senior media executives – insight– digital revolution removes the barriers The direction of major media platforms in 2009and beyond. cross media packages chase advertising dollars Pick the mix with media choice packages across various media disciplines. Free tv harnesses engagement & interaction Government legislation set to lift the value and potential of the medium. social media oFFers commercial opportunity How to monetise is the question. out oF home liFts the bar New measurement aims to boost adspend. consumer /// business /// custom /// online mediatitles the advertising and marketing resource guide 2009/2010 $9 .95*(IncGST) trinations&bledisloecupspecial playerfeature Battlefor theBledisloe PrintPostApproved-PP224733/00028 s i gnuponl i ne for o ur week lyn ews letter FREE tri natio ns upforgraBs fro m thearchive comprehensive lists of publishers and publications incorporating digital and brand extensions 2010edition2007/08edition2009edition2008edition If online click here to view If online click here to view If online click here to view If online click here to view If online click here to view click > on title for landing page click > on title for landing page click > on title for landing page click > on title for landing page click > on title for landing page ALL LINkED TO ARTICLE IF ONLINE p66-67 mbnDirB2B.indd 67 14/4/11 1:38:36 AM
MT Resource 2010
Media Trends+Strategy 2012