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Media Intelligence : Media Trends+Strategy 2012
2011 slowed considerably but remained relatively buoyant across most media. This we can put down to a correction in the advertising spend growth cycle, however, there were a number of external market influencers, both domestic and global, which further impacted the growth trajectory. The devastation caused in Southern Queensland by the January flash floods as three quarters of the south of the State were declared disaster areas. With Queensland accounting for 20% of the Australian economy, the floods and tropical cyclone Yazi together significantly impacted Australia’s fruit and vegetables production (an estimated 30% of total). Agriculture also suffered with sugarcane, cotton and some grains incurring major losses; which translated to dramatic increases on some food prices. Added to this was the substantial loss of production across Queensland’s flooded or inaccessible coal mines, which represent more than half of Australia’s coking coal exports. Signs of a double dip global recession as Eurozone leaders debated financial aid for a number of struggling countries including Ireland, Greece, and potentially Spain and Italy, saw stock market confidence and consumer sentiment slide. This and the growing fears of the US facing bankruptcy, further fuelled fears on the global stage. Domestically, we have seen significant political uncertainty with the minority Federal Government over a range of policy issues. So it’s not surprising to see Q2 2011 Nielsen Global Consumer Confidence survey results show that, while research statistics For information on your sector go to www.mediabiznet.com.au “Ad spending in ‘correction mode’ as first half of 2011 finishes 1.8% ahead of 2010 and well up on 2009.” Peter Cornelius Managing Director of Media, Nielsen MEDIA Trends + Strategy 19 18 MEDIA Trends + Strategy p18-19,21-23_nielsen.indd 19 28/11/11 2:44:29 PM
MT Resource Guide 2011
MT Resource Guide 2012