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Media Intelligence : Media Trends+Strategy 2012
32 MEDIA Trends + Strategy MEDIA Trends + Strategy 33 www.IbISwOrLd.COM.Au Free to Air Television Services in Australia June 2011 3 Market Share Seven Media Group Pty Limited 38.0% Nine Entertainment Co Holdings Pty Limited 26.5% Key External drivers real GdP growth Total hours of TV watched Pay-TV density demand from advertising services Consumer sentiment index Key Statistics Snapshot Industry at a Glance Free to Air Television Services in 2011 revenue $4.6bn Profit $910.3m wages $571.9m businesses 9 Annual Growth 11-16 5.3% Annual Growth 06-11 -4.4% Industry Structure Life Cycle Stage Mature Revenue Volatility Medium Capital Intensity Low Industry Assistance Low Concentration Level High Regulation Level Heavy Technology Change High Barriers to Entry Medium Industry Globalisation High Competition Level High FOR ADDITIONAL STATISTICS AND TIME SERIES SEE THE APPENDIx ON PAGE 36 p. 21 p.4 SOURCE: WWW.IBISWORLD.COM.AU free to air TV KEY StatiSticS Free to Air Television Services 2011 Revenue $4.6bn Profit $910.3m Wages $571.9m annual Growth 06-11 -4.4% annual growth 11-16 5.3% Businesses 9 predicted revenue rise although audience declines The indusTry comprises three components, including commercial free-to-air operators (86.0% of revenue), public TV operators such as the ABC and sBs (13.1% of revenue) and over 80 community TV station operators that rely on sponsorship and some government funding, but are largely operated by volunteers (0.9% of revenue). A much more recent competitor to the industry, the internet, is quickly becoming recognised as what will become the most dominant form of video provision in the future. With internet usage increasing at such a phenomenal rate, it has quickly become clear that the driving factor is video on demand. Over the five years through 2015-16, real industry revenue is projected to rise at an average annual pace of 5.3% to reach a total of $5.9 billion. Source: www.ibisworld.com.au p32-35_freeToAir.indd 32 30/11/11 7:26:22 PM
MT Resource Guide 2011
MT Resource Guide 2012