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Media Intelligence : Media Trends+Strategy 2012
36 MEDIA Trends + Strategy MEDIA Trends + Strategy 37 www.IbISwOrLd.COM.Au Pay Television in Australia October 2011 3 Market Share FOXTEL 60.5% Austar United Communications Limited 21.1% Telstra Corporation Limited 5.4% Key External drivers Competition from TV services real household disposable income Pay-TV density Total hours of TV watched Household formation Key Statistics Snapshot Industry at a Glance Pay Television in 2011-12 revenue $3.5bn Profit $306.7m wages $169.6m businesses 5 Annual Growth 12-17 3.7% Annual Growth 07-12 3.6% Industry Structure Life Cycle Stage Mature Revenue Volatility Medium Capital Intensity High Industry Assistance Low Concentration Level High Regulation Level Heavy Technology Change High Barriers to Entry High Industry Globalisation High Competition Level Low FOR ADDITIOnAL STATISTICS AnD TIME SERIES SEE THE APPEnDIX On PAGE 32 p. 22 p.4 SOURCE: WWW.IBISWORLD.COM.AU subscription TV KEY StatiSticS Pay TV 2011-12 Revenue $3.5bn Profit $306.7m Wages $169.6m annual Growth 07-12 3.6% annual growth 12-17 3.7% Businesses 5 industry competition on the rise The average annual growth of 3.6% over the past five years is the result of high growth in the transition of subscribers to higher-fee, value added digital products and services, some accelerating growth in new subscribers and advertising revenue and an expected fall in the churn rate. This year the industry comprises only five major operators. New subscriber growth will accelerate, as heavily discounted promotions including low or no connection fees, as well as short-term subscription packages, will attract subscribers. Despite solid revenue growth, industry competition is rising. The introduction of new standard definition (SD) channels by the free-to-air networks since early 2009, to an offering of 15 channels, is not having any significant effect on the Pay Television industry due to content and cost issues. IBISWorld estimates that in the five years through 2016-17 industry revenue will grow at an annualised rate of 3.7% to reach $4.18 billion. Source: www.ibisworld.com.au p36-37_subscripTV.indd 36 28/11/11 2:33:07 PM
MT Resource Guide 2011
MT Resource Guide 2012