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Media Intelligence : Media Trends+Strategy 2012
38 MEDIA Trends + Strategy MEDIA Trends + Strategy 39 www.IbISwOrLd.COM.Au radio Services in Australia June 2011 3 Market Share Austereo Group Limited 19.7% DMGRH Pty Ltd 12.0% Southern Cross Media Group Limited 11.4% Fairfax Media Limited 9.0% Key External drivers demand from advertising services Legislative compliance requirements for radio stations demand from telecommunication, broadcasting and transceiving equipment manufacturing Internet connections Consumer sentiment index Key Statistics Snapshot Industry at a Glance radio Services in 2011 revenue $1.3bn Profit $76.8m wages $421.0m businesses 220 Annual Growth 11-16 2.5% Annual Growth 06-11 0.3% Industry Structure Life Cycle Stage Mature Revenue Volatility Medium Capital Intensity Low Industry Assistance Medium Concentration Level Medium Regulation Level Heavy Technology Change High Barriers to Entry High Industry Globalisation Medium Competition Level High FOR ADDITIONAL STATISTICS AND TIME SERIES SEE THE APPENDIx ON PAGE 37 p. 23 p.4 SOURCE: WWW.IBISWORLD.COM.AU radio KEY StatiSticS Radio Services 2011 Revenue $1.3bn Profit $78.8m Wages $421.0m annual Growth 06-11 0.3% annual growth 11-16 2.5% Businesses 220 digital convergence is the direction The fuTure for radio will be more active engagement in digital media convergence. Many operators are already linking into the digital media revolution by providing radio broadcasts through mobile phones, online streaming, pay TV sound broadcasts and SMS links. Some operators are also developing podcasts and linking with websites to add visual and text content to broadcasts as part of digital media convergence. Digital radio broadcasts commenced in metropolitan markets during the second half of 2009, and began in 2010 for some regional and rural markets. These broadcasts will eventually have a significant effect on the industry, particularly because digital transmission can broadcast text and provides higher quality sound than fM. Over the five years through 2015-16, real industry revenue is anticipated to rise at an average annual rate of 2.5% to reach $1.52 billion. Source: www.ibisworld.com.au p38-40_radio.indd 38 28/11/11 2:30:07 PM
MT Resource Guide 2011
MT Resource Guide 2012