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Media Intelligence : Media Trends+Strategy 2012
There are 1,153 characters in this advertisement. Not one more, not one less. You can count them if you like. * But there’s really no need, we do it for a living. At the CAB we audit newspapers, magazines, websites and exhibitions to make sure you are getting all of what you are paying so much for. People. You want to know how many people are receiving the publication, visiting the website or even attending the trade show that you are either paying big dollars to advertise with or spending your client dollars on. There is a lot of money at stake, but a surprisingly large number of advertisers and media agencies seem to just trust the numbers they are given by unaudited media. We just don’t understand why. Why would a media agency risk a client finding out they are paying too much? Why would an advertiser risk paying too much for too little? Put your mind at rest, insist that you only use media that has been CAB audited. Hopefully, we will find that the numbers are fine. But ask yourself this, what kind of media outlet wouldn’t want to be audited? We think you can work that out for yourself. Look after your investment, look out for CAB audited websites, publications, exhibitions and other media. www.auditbureau.org.au You can count on us. *Go ahead, if we are wrong we’ll gladly send you an iPad 2. But don’t hold your breath. CAB18383 Count 275x225.indd 1 27/10/11 3:36:35 PM
MT Resource Guide 2011
MT Resource Guide 2012