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Media Intelligence : Media Trends+Strategy 2012
n A quality publication in both print and digital formats. n Incisive editorial written for advertising decision makers. n Interviews with high profile media industry executives. n An essential blue print on the ever changing publishing landscape of print and digital brands. n Many case studies reflecting cross platform publishing initiatives. n Online archives represent a tangible historical record of media performance and statistics as well as influential industry leaders’ views on trends, insight and strategy. To AdverTise conTAcT – john blondin, MediA direcTor p: 02 9388 7558 • f: 02 9337 6232 • e: firstname.lastname@example.org 2007/08edition If online click here to view 2009/10edition If online click here to view 2007/08edition If online click here to view consumer /// business /// custom /// online mediatitles the advertising and marketing resource guide 2009/2010 $9 .95*(IncGST) tr i nat i ons&bled i sloecupspec i al PrintPostApproved-PP224733/00028 tri nati ons upforgraBs fro m thearchive comprehensive lists of publishers and publications incorporatingdigital and brand extensions 2009/10edition If online click here to view 2011edition If online click here to view Supported by and working with mediatitles the advertising and marketing resource guide 2009/2010 the advertising and marketing resource guide media 2012edition AN importANt sAles ANd mArketiNg iNitiAtive desigNed for Advert isiNg decisioN mAkers media trends+ strategy 2009/10 intelligence financial year edition z $14.95 view online edition at www.mediabiznet.com.au features Technological change levels the playing field Media 2009 – industry leaders comment on “The State of Play” int er v iews John Sintras CEO, Starcom Megan Clarken MD,Nielsen Online Stuart Mitchell CEO, Mitchell Communication Group A nne Parso ns CEO, MediaCom Brian Craighead MD,Prime Digital Media Prem a P erera CEO, Universal Magazines Joe Pollard CEO, ninemsn Ri chard F reu den stei n CEO, News Digital Media David Gardiner CEO, nextmedia Rob Ed wards CEO, ADMA Brendan Hopkins CEO, APNNews &Media Joan Warner CEO, Commercial Radio Australia ...and over 30 more senior media executives –i nsight– digital revolution removes the barriers Thedirection ofmajormedia platforms in2009andbeyond. cross media packages chase advertising dollars Pickthe mix with media choice packages across variousmedia disciplines. Free tv harnesses engagement & interaction Governmentlegislationsetto liftthe value andpotential ofthe medium. social media oFFers commercial opportunity How tomonetise is the question. out oF home liFts the bar New measurementaimsto boostadspend. 2011edition If online click here to view 2012edition If online click here to view Archived editions p62-63_AD_MTRG.indd 2 28/11/11 2:55:47 PM
MT Resource Guide 2011
MT Resource Guide 2012