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Media Intelligence : Media Trends+Strategy 2012
70 MEDIA Trends + Strategy MEDIA Trends + Strategy 71 newspapers www.IbISwOrLd.COM.Au Newspaper Printing or Publishing in Australia August 2011 3 Market Share News Australia Holdings Pty Limited 38.4% Fairfax Media Limited 23.2% Seven West Media Limited 5.0% APN News & Media Limited 3.8% Key External drivers real GdP growth Competition from radio and TV services Legislative compliance requirements for newspaper printing or publishing real household disposable income Population Trade-weighted index Key Statistics Snapshot Industry at a Glance Newspaper Printing or Publishing in 2011-12 revenue $7.4bn Profit $1.5bn Exports $3.4m businesses 179 Annual Growth 12-17 0.0% Annual Growth 07-12 -3.3% Industry Structure Life Cycle Stage Decline Revenue Volatility Medium Capital Intensity Medium Industry Assistance Low Concentration Level High Regulation Level Heavy Technology Change Medium Barriers to Entry High Industry Globalisation High Competition Level Medium FOR ADDITIONAL STATISTICS AND TIME SERIES SEE THE APPENDIx ON PAGE 37 p. 25 p.4 SOURCE: WWW.IBISWORLD.COM.AU KEY StatiSticS Newspaper Printing or Publishing 2011-12 Revenue $7.4bn Profit $1.5bn Exports $3.4m annual Growth 07-12 -3.3% annual growth 12-17 0.0% Businesses 179 FIghtIng back through content Printed newspapers are coming under attack across two major fronts. their circulation is declining as alternative sources of news proliferate, and their advertising is migrating to the internet and other media. newspaper operators are fighting back by offering more attractive content, both in print and online formats, and more attractive classified advertising websites. However, newspapers face a major problem: online news profit margins tend to be lower than print news margins. the newspaper Printing or Publishing industry is forecast to generate revenue of about $7.4 billion in 2011-12, up 0.5% compared with 2010-11. the industry will benefit from a growing Australian economy, which will promote advertising spending. However, there will be intense competition both from within the industry and from other media. Source: www.ibisworld.com.au p70-71_newspapers.indd 70 28/11/11 1:35:07 PM
MT Resource Guide 2011
MT Resource Guide 2012