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Media Intelligence : MT Resource Guide 2012
Are you connecting effectively with today's Media Moguls? Media proliferation and new technologies have turned today's consumers into media moguls...choosing when and how they enjoy content -- the rapid expansion in media and content choice creates an increasingly challenging task when planning and buying multi-media advertising strategies. Now you can cost-effectively engage with today's consumers using our sophisticated Consumer & Media View multi-media planning system Let Nielsen show you how to better engage with Australians across an increasingly fragmented media environment. Contact Monique Perry (02) 8873 7175 or Scott Nichols (03) 9207 3845 © 2012 The Nielsen Company You can now: • Assess the effectiveness of your multi-media campaign and extract more value from your advertising activity • Ensure that your media schedules can be planned and bought using the same audience data, comparing 'like with like' • Analyse Online as an effective media platform, and assess in combination with other main media • Measure the quality of your audience, not just the quantity • Integrate media usage with our rich source of consumer lifestyle, attitudes and purchasing behaviour information • Interrogate this wealth of data with a sophisticated user interface
Media Trends+Strategy 2012
MT Resource Guide 2013