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Media Intelligence : MT Resource Guide 2012
News Limited’s Rupert Murdoch gave print a mere 20 years before its demise when testfying at the Leveson Enquiry in London into the phone-hacking allegatons against the News of the World in April this year. “And the day will come when we’ll just have to say, ‘It’s not working, we can’t aford all the trucks, we can’t aford all the huge presses and so on’, and we’ll be purely electronic,” he told the enquiry. What those electronic mediums will include 20 years down the road is stll anyone’s guess. It was as recently as April 2010 that Apple launched the iPad and created a whole new genre of media platorm. Within the two years that have passed since there have been two more iteratons launched onto the market – so many that Apple has stopped identfying the new models by their version number. Even before the iPad arrived on the scene, smartphones had become an integral part of our lives and a key facilitator for our social media obsession. Pinterest, the latest social media platorm hit, allows people to organise and share images found on the web in the form of an online pinboard that is open for other people to follow and comment on. If you’re developing a magazine brand, this platorm could easily become an integral tool in the process. The queston is, with so many platorms to choose from, where Publishers are readily expanding across new platforms which demands balancing different content with delivering a consistent brand message. 6 MediaTitles industry outlook Print brands seize digital "You will also see us pursuing integrated and cross-platform advertising partnerships that drive innovation in client solutions and showcase our journalism in new and exciting ways... We are no longer simply a newspaper publisher." -- Brett Clegg CEO and Publisher, Financial Review Group
Media Trends+Strategy 2012
MT Resource Guide 2013