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Media Intelligence : MT Resource Guide 2012
What is the background of your company and titles? Our core business commenced with a weekly publication, Rugby News, 40 years ago. Through the merger of Australian Rugby News & Review and Rugby News we have built a solid foundation drawing on the intellectual property of both countries' products and the expertise of those behind them. We now boast the world’s highest circulating rugby magazine being Rugby News and our stable also contains one of Australia’s most awarded consumer title Rugby News & Review. The company is currently transforming itself through the development of a strong cross media platform and now has 60 print editions per annum complemented by over 60 digital editions all archived on our website www.rugby.co.nz. How do you present yourself to the advertiser? Nielsen Media Research provides a monthly readership figure of over 290,000 and that is print alone. When you take into account our weekly RugbyEnews digital product with over 20,000 subscribers, complemented with special edition e-magazines and sourced to our website with integrated blogs and sticky content, a most compelling selling proposition is offered to the advertiser. We have many strong alliances on both sides of the Tasman with major corporates such as Toyota, TAB, MIZUMO, Ford, Suzuki and Mitre backing our products with regular schedules, editions and branded print and digital product. Where do you see the future of publishing in this space? We are sitting on 45 years of weekly archives which are identified as a major asset and as such will embark on a significant digital strategy for 2013 based on a global vision. We are looking at restructuring our weekly content into a digital format with 24/7 news and have a robust social networking strategy which will role out this year. Our network extends well beyond Australia and New Zealand having published magazines and books in the UK, Hong Kong and France. The growth of digital capabilities utilising iPad, iPhone, Pinterest, Facebook, Linkedin and other forms of communication delivery requires investment in both financial and human resource terms. This needs to be done to optimise the value of the historical and the future performance of our company. Collaborative partnerships and Joint Venture projects form a major part of our ongoing strategy. A GlobAl Network of CommuNiCAtioN Trans Tasman publisher, Margaret Mitchell outlines the strength of her stable of sports media titles with former Australian Magazine of the Year (2004) Rugby News & Review, and New Zealand’s iconic Rugby News, prominent on the rugby media landscape now with a global reach. case study Magazine of the year 2004 ABPBellAwards national Winner of the 1997 aBSP Bell award for Best Specialist Magazine of the year (australian rugby review) national Winner of the 1996 aBSP Bell award for Best new Magazine of the year (australian rugby review) Winner of the Print Journalism award 1998 Winner australian Marketing institute national award for Marketing excellence 1995 31 Case Study consumer magazines “Nielsen Media Research provides a monthly readership figure of over 290,000 and that is print alone.” – Margaret Mitchell, Publisher p30-31 CS_rugby.indd 31 10/6/12 11:56:42 PM
Media Trends+Strategy 2012
MT Resource Guide 2013