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Media Intelligence : MT Resource Guide 2012
Q: Where does the new Digital Sales reporting fit with current ABC reporting? A: The new digital reporting is anchored in the principles that apply to print reporting - only paid digital copies are included. The purpose of the rules is to accommodate the changing nature of media consumption across print and digital. Q. What can I report? A. The reporting delivers new metrics reporting sales for a publication including: n Average Net Paid Digital Sales with break-out reporting of: • Digital Replica Version Sales • Digital Enhanced Version Sales • Paid Website Version Sales n Average Total Paid Masthead Sales with break-out reporting of: • Average Net Paid Print Only Sales • Average Net Paid Digital Only Sales • Average Net Paid Packaged Print • Digital Subscription Sales Q. What is total masthead sales reporting? A. Under the new rules, publisher members are able to report Average Total Paid Masthead Sales with break-out reporting of Average Net Paid Print Only Sales, Average Net Paid Digital Only Sales and Average Net Paid Packaged Print and Digital Subscription Sales. This gives a holistic view of print and digital version sales (tablet versions). Q. Is it expensive to report under the new rules? A. There are no additional fees charged by the ABC to report digital sales. Q. When do I report? A. The same time as the current print reporting schedule. Q. Is Print reporting affected by the new rules? A. No. Reporting of Average Net Paid Sales for print has been maintained under the new rules. and Zinio) and a weekly EDM. "The Week magazine continues to achieve modest growth in a challenging market for print publications. The March release will be our third ABC figure and our second successive increase. We plan to continue to develop the magazine, retaining our loyal base and attracting new readers via subscription drives and expansion at retail. "In addition to our print growth targets, we have strategies in place to develop The Week across multiple platforms in the digital channel. "We elected to report under the ABC's new Digital Sales Rules to offer transparency to our partners, highlight our continued growth in print and the future development of our digital offer. "The Week is committed to developing our reader 'community' and the various opportunities it affords our partners. We believe it is vital that our partners have visibility over how our readers consume our content and interact with The Week, both in print and online." QUICK QUESTIONS ABOUT THE NEW ABC DIGITAL SALES RULES ABC chairman Dr Stephen Hollings presents the new ABC Digital Rules.
Media Trends+Strategy 2012
MT Resource Guide 2013