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Media Intelligence : MT Resource Guide 2012
of what earlier generations might have called 'snippets' are outlined on these pages. MediaTitles 69 in very few characters Magazines rank #1 out of 16 media for consumers having a positve and credible impression of advertsing and rank second only to video games for consumers enjoying content at the tme they saw the advertsement. MPA 75% of consumers feel digital content complements print; only 25% feel it replaces print. MPA 60% of UK consumers prefer paper magazines to other formats. Deloite Nine out of 10 Indian readers do nothing else while reading magazines. Assoc. of Indian Magazines Allure magazine from Conde Nast is one of the 10 best iPad apps from 2011. AdAge Mediworks 53% of magazine readers took acton or had a more favourable opinion about the advertser because of magazine advertsing. MPA Magazine Media Factbook The average weekly magazine accumulates nearly 80% of its audience within the frst two weeks. MPA Magazine Media Factbook 90% of respondents said that since acquiring their mobile device, they are consuming just as much – if not more – magazine content. EMMA/FAEP 86% of US iPad owners would be willing to see an ad in return for free access to content, including artcles from magazines. MPA Magazines perform best at sending consumers to start a search online. MPA The iPad is driving more web trafc than the iPhone, accountng for 46.8% of all trafc originatng from iOS devices in August 2011, compared to the iPhone’s 42.6% share. The iOS total share of US mobile web trafc in August was 58.5%. Mashable 76% of people want more electronic newsstands. MPA Magazines and the internet rate highest in reaching social networkers. MPA Magazine Media Factbook More than 2/3 of German iPad users read magazines on their device and are willing to pay for good journalism, regardless of the output medium. Print wirkt, VDZ In Germany, you are never further than 1,200 metres from the nearest magazine seller, calculated as a pure average. Print wirkt, VDZ 10-20% of natonal news trafc now comes from mobile. Neiman Journalism Lab The average monthly magazine accumulates approximately 50% of its audience within the frst month. MPA Magazine Media Factbook Digital ad revenue grew 22% in the third quarter last year. Neiman Journalism Lab 21% of the Fortune 50 are using QR codes in their billboard and magazine ads. SpyderLynk, US 14 million people scanned a QR code in June 2011. ScanLife Reproduced from FIPP Innovations in Magazines Report 2012
Media Trends+Strategy 2012
MT Resource Guide 2013