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Media Intelligence : MT Resource Guide 2012
ABA Conference 2012 Conference attracts top speakers What you need to knoW Date: Thursday 23 August 2012 Venue: Sydney Convention and Exhibition Centre (SCEC) Time: 8.15am-13.05pm (half day event) tICketS Tickets are on sale now to attend Accountability in Ad Spend 2012. Make sure you don't miss out and book your tickets at special affordable ticket prices. The 2012 Accountability in Ad Spend conference will bring together advertisers, publishers, marketing brand managers and media buyers as delegates to hear real insights and experiences in media buying, selling and publishing, with a twist of accountability. To accommodate for the increasing pressures on time, the conference is designed to deliver highly-relevant topics delivered by high-profle speakers into an impactful half day event with lunchtime left for networking should delegates wish. Conference sessions will be packed full of real-life case studies, insight and opinion as to what is currently working in practice, as well as the pitfalls from our raft of speakers, who span all aspects of the Audit Bureau of Circulations (ABC) and Circulations Audit Board (CAB) membership. We've also teamed up with the Australian Marketing Institute (AMI) to bring you marketing insights in media beyond 2012. Sessions held before morning tea will be aimed at publishers, while the sessions following morning tea will be aimed at advertisers and media buyers. We encourage you to invite your clients to these sessions and take them out afterwards, using one of our special lunch venue deals. This year, the ABC has joined with the CAB in supporting the member event, which will cater for all of our members; advertisers, media buyers and publishers. Accountability in Ad Spend is your chance to hear key stakeholders in the publishing industry discuss the latest developments in media buying, selling and publishing. WINE BONUS FOR ALL DELEGATES + WINE CHALLENGE OPPORTUNITY Our gold sponsor First Creek Wines, will give delegates attending the conference a bottle of premium wine PLUS... Companies who book for more than four delegates will also be entered into a special draw to win a $3,000 Team-Building Wine Making Challenge. This team-building event for a team of up to 10 people at the First Creek Wines estate in the Hunter Valley gives the winning team the chance to create their own wine, label and marketing strategy and taste the results over a sumptous meal. Chateau Fairfax? ACP Grand Cru? It could be you! Publisher, Marketer, Agency and Advertiser full conference cost: $98.00 for a single delegate $80.00 p.p. for four or more Please call Sue Pemberton 02 9954 9800 or email firstname.lastname@example.org to book your tickets. SCHEDULE 7.45am • Registration opens 8.15am • Conference starts 8.30am---9.10am • Keynote: Accountability in Ad Spend 9.15am---10.00am • TheGameison • Building and monetising powerful cross-platform brands 10.05am---10.40am • The Changing Nature of the Advertising Proposition 10.45am---11.10am • Morning Tea 11.15am---11.45am • Marketing Insights in Media Beyond 2012 12.00pm---12.50pm • On the Couch Panel Discussion mediated by mUmBRELLA's Tim Burrowes 12.55---13.05 pm • Wrap up 13.05pm • Conference ends LOUISE BARRETT Director of Sales ACP Magazines DAVID GAINES CEO Maxus Global Media JOHN SINTRAS CEO Starcom MediaVest Group SIMON DAVIES Head of Publishing & Print OMD MediaTitles 71 Master macaron maker Adriano Zumbo spoke at last year's conference
Media Trends+Strategy 2012
MT Resource Guide 2013