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Media Intelligence : MT Resource Guide 2012
The publishing industry is going through an interesting time. Is new technology the answer to all your problems? We see publishers and media executives focusing and investing in technology but losing sight of the online revenue generating basics. Publishing is a unique industry and despite future scare mongering you're actually best placed to succeed in the "new world". Busi- nesses are now trying to replicate what you've been doing for years because titles are active brands that stand for something and: brands are individual, specific and very niched brands have a passionate community behind them brands are always talking, writing, videoing, communicating and responding brands are the leaders of their chosen community and speak with and on their behalf Owners of these brands are trusted influencers with an array of revenue options. This only works if focus is placed on building passion- ate databases. BRANDMAIL works with you to develop customer strategy, offer and fine tune content with the aim to establish profit- able, value-based and database growth. This means: you're always relevant and risk is always reversed every interaction delivers benefits for the business you earn trust as your intent is clear and purpose aligned your marketing delivers a sale on purpose, not accidentally your purpose is shared with your customers Let us collaborate with you to create a responsive list of profitable ready-to buy customers. With that list, can you promote your new app or business model. Better still, they are more likely to listen and take action! Convert customers from your website, improving how you upsell by email. Be outstanding at a few things, don't be mediocre at a lot. Simple right? We future and GFC proof businesses. If you're taking your business partly or completely online or App, via Brandmail you can launch it with a greater chance of success. We work with you, as we have with our other clients to help you do just that. Find us at BrandMail.com.au/aba to claim your guide now! Don't miss out on this limited offer, call us on 1300 55 88 86. INTEGRATE. AUTOMATE. COMMUNICATE. 7 ways to create profitable revenue streams in ANY market ... Discover For a short time we're offering a FREE 1-hour consultation valued at $295. During the session, you'll be shown how to increase results and reduce marketing budgets by up to 62%! This is for the first 15 ABA Conference members only calling and mentioning the Accountability in Ad Spend Conference deal.
Media Trends+Strategy 2012
MT Resource Guide 2013