by clicking the arrows at the side of the page, or by using the toolbar.
by clicking anywhere on the page.
by dragging the page around when zoomed in.
by clicking anywhere on the page when zoomed in.
web sites or send emails by clicking on hyperlinks.
Email this page to a friend
Search this issue
Index - jump to page or section
Archive - view past issues
Media Intelligence : 2008 Intelligence
need to be aware that your traditional reader has changed their habits signifi cantly in the last year or two.”Hird stresses however, that whether this online presence should include a digital magazine, should be dependant on a carefully selected target market. “We tried a digital version of Radio Comms Asia-Pacifi c magazine a couple of years ago,”he says “and the issue we came up against, is that it depends on your audience and their access to technology and the security elements they have on their network. We found that a lot of our readers are happy to get a digital version of Radio Comms Asia-Pacifi c, rather than a print version, but as many of the readers in that industry sector were government organisations, they had restrictions on what programmes they could add to their computer, as well as restrictions on what they could view through the network” But things are changing rapidly for digital magazines. New CATCHES UP CHES UP Geoff Hird, associate publisher, Westwick-Farrow technology means that consumers no longer need to download plug-ins, speedy internet connections mean that rich-media publications are faster and more interactive to use and niche and B2B publishers are slowly coming back to the fold. With research from the US indicating that consumers are more accepting of online magazines than they may have been a few years ago, digital magazines appear to have passed through the transitional technology phase and are becoming a popular mechanism for not only adding-value to an existing masthead, but as a way of extending the brand. Current technology MEDIA Trends + Strategy 9