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Media Intelligence : 2008 Intelligence
It’s not as cool, but It works. Direct mail may not be the first type of media you’d think of using. But by adding mail to your marketing mix, you are able to personalise your message. It doesn’t have to be complicated – for example, it could be as simple as acknowledging someone’s name, or where they live. Personalisation, whether through images or copy techniques, suddenly makes your message more powerful for your consumer. And if your message is relevant, well, they’re more interested – and therefore more inclined to respond. Effectively, you’ve created a stronger emotional connection between the consumer and your brand. Personalisation is just one reason why you should open up to mail. To discover more, visit www.openuptomail.com.au