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Media Intelligence : 2008 Intelligence
expert analysis MEDIA: THE STATE OF PLAY As the industry moves through a period of rapid growth and innovation, Media Trends+Strategy speaks to leading fi gures who give their expert insights into what 2008/09 holds for the media industry. What are the new trends in media research? How are agencies keeping up? What are the other key challenges in an increasingly fragmented marketplace and what exactly do media buyers and planners need to know? 22 MEDIA Trends + Strategy