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Media Intelligence : 2008 Intelligence
For information on your sector go to www.mediabiznet.com.au AVERAGE DAILY REACH On any given day, an average of more than 13.4 million Australians watch Free TV. 9.368million Source: OzTAM & RegionalTAM; 5 City Metro & 4 Aggregated Markets (ex Tas); Survey 1-10 2007; Total Ppl 4.076million 13.445million Metro WHAT I TURN TO WHEN I COME HOME FROM WORK The fi rst thing the majority of Australians do when they come home from work is switch on the television. Source: Media Comparison Consumer Study – Crosby Textor 2005 Regional Free TV Total AVERAGE DAILY REACH While people naturally hesitate to name a specifi c factor that shapes their buying decisions, Free TV is the clear leader amongst media influences. Source: Media Comparison Consumer Study – Crosby Textor 2005 BEST SOURCE OF INFORMATION ABOUT NEW PRODUCTS Free TV remains the best place to launch a new product or service. Source: Media Comparison Consumer Study – Crosby Textor 2005 MEDIA Trends + Strategy 35