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Media Intelligence : 2008 Intelligence
D & D Mailing Services INTELLIGENT PLASTIC WRAPPING & MAILING AUSTRALIAN MAILERS CAN NOW ADD AS MANY AS 10 PERSONALISED A4 LETTERS OR DOCUMENTS IN ANY ONE PLASTIC WRAPPED ITEM* For those who have a good knowledge of the mailing industry, it’s exciting news: Australia’s first intelligent collators have been added to Sitma plastic wrapping machines. In lay terms this means that whether you’re producing an annual report or a direct mail campaign that is being plastic wrapped for distribution you can now also add more than just one personalised letter or document. This technology allows you to identify which letters you want sent to which clients and also insert extra information. In total you can add up to 10 different personalised A4 messages within the same pack. D&D Mailing Services, founded by the two D’s – David Docherty and David Sykes – is renowned for plastic wrapping, as well as having an expert knowledge of Australia Post’s PrintPost service. D&D has also recently added a new large fulfi lment centre to its business. * Article reproduced from Australia Post Priority magazine With offi ces in Sydney and Melbourne, D&D services a range of clients particularly in the area of publishing, direct marketing and fi nance, including share registries. It sends out more than 20 million plastic-wrapped items each year, among them publications and annual reports, as well as personalised letters in envelopes. “Plastic wrapping is ideal for many publications because it is see- through and receivers can immediately identify what’s inside,” says Docherty. “It’s also waterproof which is a bonus for protection against bad weather.” Speed is another important factor, with D&D claiming plastic wrapping with on-line addressing is more than three times faster than enveloping. As for the environmental issue, Docherty points out that plastic is recyclable, just like paper. D&D is one of Australia’s largest users of PrintPost, a service that “It’s a good idea to involve the mailing house early on in the project’s life cycle. That way problems can be identifi ed, solutions worked out and realistic costs and time frames put on the table early.” — David Docherty, D&D mailing. Docherty rates highly. “It’s defi nitely the most cost-effective way of sending publications. Australia Post is one of the best postal services in the world and with PrintPost you still enjoy an excellent delivery turnaround.” “Consolidation is one of the keys to D&D providing its clients with the optimum PrintPost service. Our expertise in PrintPost helps us achieve the best results and makes sure that both large and small publishers have equality when it comes to the cost of distribution.” www.biowrap.com.au – degradable plastic specially for the magazine industry