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Media Intelligence : 2008 Intelligence
PrintPost allows two levels of savings for publishers. Access to lower pricing is available through presorting and also when mail is line hauled close to delivery points. After seven years spent building up D&D, Docherty believes that a mistake many businesses make is not looking closely enough at the impact of distribution. “Many businesses put energy into the creative, photography and printing areas but don’t invest enough time into considering the mailing costs,”he says. He also points out that there are a lot of pitfalls for beginners, from not considering the fi t of a laser printed letter into a window faced envelope through to selecting box sizes for moving bulk publications. D&D has built its own software to provide real-time job updates for its clients and it’s this sort of transparency that Docherty sees as critical. “Today, everyone wants to know everything they can about a job and we make sure we track every component from stock arriving through the door through to completion of the job and after sales service.” As for the future, Docherty is defi nitely convinced the power lies in personalisation. “Direct marketing is still young in Australia but it’s a growing medium. New tools like the intelligent plastic wrapping machines provide the industry with the vehicle to carry out one-to- one communication with their clients.” D & D Mailing Services Melbourne Sydney Specialists in: Magazine Wrapping Intelligent Insert collation Domestic and International distribution Finishing Services All Mail Processing Services Pick and Pack D&D Melbourne 16 Elonera Road NOBLE PARKVIC 3174 Telephone:03 9790 5844 Facsimile:03 9795 8410 Email: firstname.lastname@example.org D&DSydney 1064 CanleyVale Road WETHERILL PARK NSW 2164 Telephone:02 9725 2114 Facsimile:02 9725 3642 Email: email@example.com WWW.DDMAIL.COM.AU