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Media Intelligence : MT Resource Guide 2012
2007/08edition2009/10edition media trends+strategy 2009/10intelligence financial year edition z $14.95 view online edition at www.mediabiznet.com.au features Technological change levels the playing field Media 2009 – industry leaders comment on “The State of Play” interviews John Sintras CEO, Starcom Megan Clarken MD, Nielsen Online Stuart Mitchell CEO, Mitchell Communication Group Anne Parsons CEO, MediaCom Brian Craighead MD, Prime Digital Media Prema Perera CEO, Universal Magazines Joe Pollard CEO, ninemsn Richard Freudenstein CEO, News Digital Media David Gardiner CEO, nextmedia Rob Edwards CEO, ADMA Brendan Hopkins CEO, APN News & Media Joan Warner CEO, Commercial Radio Australia ... and over 30 more senior media executives – insight– digital revolution removes the barriers The direction of major media platforms in 2009and beyond. cross media packages chase advertising dollars Pick the mix with media choice packages across various media disciplines. Free tv harnesses engagement & interaction Government legislation set to lift the value and potential of the medium. social media oFFers commercial opportunity How to monetise is the question. out oF home liFts the bar New measurement aims to boost adspend. 2011edition2007/08edition consumer /// business /// custom /// online mediatitles the advertising and marketing resource guide 2009/2010 $9 .95*(IncGST) trinations&bledisloecupspecial playerfeature Battlefor theBledisloe PrintPostApproved-PP224733/00028 s i gnupon li neforourweek l yn ews l etter FREE tr i nati ons upforgraBs fro m thearchive comprehensive lists of publishers and publications incorporating digital and brand extensions 2009/10edition2012edition 58 Watershed Moment for ABC 68 Mag Tweets Media Intelligence in very few characters 71 Advertisers, Media Buyers & Publishers Conference 2012 Accountability in Ad Spend supplement 2011edition digital back issues – click on cover to view contents features Print brands seize digital opportunity Publishers address new platforms and demands cautious growth in Ad Spend predicted the trust equation Advertisers, media buyers and publishers working together 6 14 57 executive outlook Consumer Janice Williams Publisher, Universal Magazines mark kelly Group Publisher, Lifestyle NewsLifeMedia louise Barrett Director of Sales, ACP Magazines Peter ZavecZ Commercial Director, Pacific Magazines Garry linnell Group Editorial Director, Metro Media Division, Fairfax Media DaviD GarDiner CEO, Next Media B2B Jeremy vauGhan MD, Haymarket Media Geoff hirD Publisher, Westwick-Farrow Media ZelDa tuPicoff General Manager, Great Southern Press ian close Managing Director, Architecture Media nathan luck Group Publisher, Retail Media alex Whitlock Group Publisher, Sterling Publishing Custom BoBBi mahlaB Managing Director, Mahlab Media DaviD kettle Director, Globe Publishing fiona harDie Managing Director, Hardie Grant Magazines DaviD collett CEO, Roxby Media ferGus stoDDart Director, Edge Media DaviD mcDonouGh GM, News Custom Publishing newspapers kim Williams CEO, News Limited Brett chenoWeth CEO, APN News & Media eD harrison Commercial Director, Metro Media, Fairfax Media chris Wharton CEO, WA – Seven West Media DirectorieS AnD reSource guiDe Consumer – B2B – online Over 17,000 listings on www.mediabiznet.com.au SELECT PAGES by clicking the arrows at the side of the page on the tool bars. ZOOM IN by clicking anywhere on the page. READ by dragging the page around when zoomed in. ZOOM OUT by clicking anywhere on the page when zoomed in. VISIT web sites or send emails by clicking on hyperlinks. Print Page Email this page to a friend Search this issue Index - jump to page or section Archive - view past issues How to navigate tHe emagazine DigiOpeningPg_MTRG_12.indd 2 28/6/12 5:12:04 PM
Media Trends+Strategy 2012